Formerly known as Best Buy Theater, Times Square’s 45,000-square foot, 2,150-capacity concert and special events venue has been officially renamed PlayStation Theater, Sony and AEG Live announced today.
Celebrating its 10th anniversary this Fall, the newly named PlayStation Theater has hosted 1,368 events and sold 1.7 million tickets since September 2005. Throughout its history, the theater has been seen Bon Jovi, The Eagles, John Legend, Rihanna, Selena Gomez, Nick Jonas, Fall Out Boy, Jay-Z, Linkin Park, Drake, Dick Clark’s Rockin’ New Year’s Eve, the Heisman Trophy presentation, and much more.
With this partnership between AEG and Sony, the Theater’s interior and exterior signage will be rebranded, while live performances are set to be available on PlayStation Network (no further details given).
Mark Shulman, Vice President and General Manager of AEG Live, talked about PlayStation Theater:
As a leader in global entertainment, PlayStation is the perfect partner for a venue centrally located at the ‘crossroads of the world.’ As the live music experience evolves, it’s important to AEG Live to stay ahead of technology and trends, and as many of our younger fans are gamers as well, we are excited for the possibilities at PlayStation Theater.
John Koller, PlayStation’s VP of Marketing, added:
PlayStation Theater is an exceptionally exciting initiative, allowing us to marry our tremendous brand momentum with an amazing venue right in the heart of Times Square. We believe the PlayStation brand should be deeply integrated with large cultural events, and this partnership provides that opportunity. We are looking forward to exploring significant cultural moments at PlayStation Theater.
For the rest of the year, PlayStation Theater will see J Balvin with pop star Becky G, shows by comedian Bo Burnham, rock band Circa Survive, The Misfits, producer/DJ Parov Stelar, rap group Cypress Hill’s annual “Haunted Hill,” country singer Cole Swindell, and three nights with heavy metal band King Diamond performing their album Abigail in its entirety.
Will you be visiting PlayStation Theater?
[Source: PS Blog]