Take-Two Remains Committed to Launching Boxed Games Despite Success of Grand Theft Auto Online

Though it may host upwards of 8 million players every week, the continuing success of Grand Theft Auto Online has in no way altered Take-Two’s strategy to publish multiple AAA boxed games in a calendar year. 

Word comes in the wake of the company’s report for its second financial quarter, which revealed that digital content accounted for 39 per cent of revenue. GTA Online proved to be the flag-bearer of this boon in digital profits, but according to CEO Strauss Zelnick, Take-Two remains committed to nurturing multiple IP across its roster of franchises. 


We need to be there for the consumer, we need to meet the consumer’s interest. I wouldn’t rule out a change in that business model over time. Lord knows our business model round here has changed materially in the last five years. We have to be where the consumer is. But, right now, still making new iterations of existing franchises and creating new IP will continue to be our model for some time to come.

Launching in 2013 across last-gen systems, the persistent multiplayer mode has ensured that Grand Theft Auto V continues to draw in millions of dollars via in-game microtransactions. It is, as Take-Two revealed earlier this week, the publisher’s “single largest contributor to recurrent consumer spending.” 

Going forward, Zelnick touched base on how games with engaged install bases can affect the company’s outlook.

Our strategy, ever since we took over the company, has been a limited number of the highest-quality releases. Even if that means we need to postpone putting something out, even though we don’t like to, in order to achieve high quality. Everytime we do that, we’re gratified by the results.

How do you think Grand Theft Auto Online will affect development moving forward — if at all?

[Source: MCV UK]