Ultimate Team addicts have propelled EA’s digital sales into the realm of silly figures, hoovering up around $650 million in annual revenue.
EA’s CFO Blake Jorgensen, speaking at a Morgan Stanley investor conference, detailed how important the extra content and DLC is to the digital side of EA’s business.
We’ve been a leader in driving digital extra content for games, which really drives the profitability of this business.
The extra content business is a billion-three [$1.3 billion] a year. Half of that is roughly our Ultimate Team business.
What’s more, Jorgensen also made it clear that EA’s mobile business is no slouch either, breaking last year’s record $524 million earnings by $126 million.
What do you think of EA’s successful implementation of micro-transactions and mobile games?