Guitar Hero Rescues Activision Blizzard
Activision Blizzard posted amazingly positive earnings today for its first fiscal year, and its success can be directly tied to several major franchises in its lineup.
The California-based company reported an incredible $981 million in net revenue for last quarter thanks to the success of [shal]Guitar Hero[/shal], [shal]Call of Duty[/shal], and World of Warcraft. Just to put that into perspective, Activision Blizzard made more money in three months than THQ did in an entire year. It’s also pretty close to the amount of money that Electronic Arts lost last year.
[shal]Activision Blizzard[/shal] was even bold enough to declare “[shal]Guitar Hero World Tour[/shal] was the #1 best-selling third-party title in the U.S. across all platforms in dollars.” And with $2 billion in sales from the title, it’s hard to argue with them. The flipside is that we now have multiple Guitar Hero titles scheduled to release this year.