Analysts Prodding Falls Short of Confirming PS3 Price Cut
Price cut! Price cut! Everyone from industry analysts, third-party developers and publishers to retail outlets have been predicting a price cut to the Playstation 3 for months. Sony’s official stance thus far has been to deny the rumors, but that may have just changed (ever so slightly).
During a conference call with overseas investors, Sony corporate executive officer Nobuyuki Oneda raised their 2009 sales goal to 13 million units, a 30% increase. When asked specifically whether this signaled a price cut, Oneda said that Sony had no announcements to make at this time, stating “If we announce our pricing strategies, that affects our inventory level.”