Sony Gearing Up For Price Cut


During the weeks leading up to E3, many industry analysts speculated that Sony would announce a price cut for the PS3. However, E3 came and went, and still, there hasn’t been any announcement. Reports are circulating that Sony may be planning on a price cut, sooner than you think.

According to Arvind Bhatia, who works for Sterne Agee, we can expect a PS3 price drop of $100 dollars sometime in mid-August.

“Industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season. This will naturally be a positive for the industry.”

Now, we cannot confirm the validity of this, so for now, we are labeling this as a rumor.