Tecmo Koei CEO: “We Would Welcome a Price Cut”


Speaking in a recent interview, Tecmo Koei CEO Kenji Matsubara talked about his company’s worries about the PS3’s price point.

“Whenever I discuss this with Sony reps I always ask them: ‘Please cut the price’, but I don’t have a clear view on Sony’s situation,” Matsubara said. “Yes, from a publisher’s point of view we would welcome a price cut for PS3, and we are waiting, definitely.

“It’s definitely a way of boosting the PS3 market, but it’s Sony’s strategy and I don’t know their cost structure. Sony introduced cutting-edge technology in the PS3, that’s why people in the industry accept that the PS3 cost is so high, but we’d welcome a price cut.”

With more and more developers nagging Sony to cut the PS3’s price, will Sony ever reduce the price for their powerful behemoth? Or will the PS3 Slim be Sony’s answer for a price cut? Post your thoughts in the comments section below.