Last year’s Modern Warfare 2 set countless entertainment sales records. With the release of the latest Call of Duty it looks like those records will once again be blown away, as Black Ops sets the charts on fire.
Call of Duty: Black Ops has set a new record for opening day sales. On its first day on the market the game sold approximately 5.6 million copies in North America and the United Kingdom racking up an impressive $360 million in sales. Compare this to the 4.7 million copies, $310 million, of Modern Warfare 2 and its safe to say Treyarch has quite a hit on their hand.
Activision’s head Bobby Kotick had this to say about the back to back years of impressive sales.
There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million.
The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.
With such impressive sales there looks to be no stopping the Call of Duty juggernaut, with it set to break more sales records for years to come.