In order for a multiplayer-based shooter to survive in this industry, it has to have legs that give the online experience longevity months after the game’s release. DLC is currently the best and most popular way to support a title and add additional value to the game post release, and DICE plans on delivering big time on this front with Battlefield 3.
Lars Gustavsson, creative director at DICE told MVC in an interview that they’re pulling out all the stops to deliver some compelling downloadable content for their upcoming shooter.
We’ve completely restructured our studio around it. Nowadays, we have operations team who looks at the title when it starts getting closer to launch (or long before) with potential downloadable content and so on, to really have a plan. Otherwise you’re quite likely to start slipping. If you’re focusing just before release on what you’re going to ship post-launch, then I think you have problems.
So, yes there is a massive plan in place.
Look for Battlefield 3 in stores when it launches later this month.