Reports show that this year video games sales are down compared to recent years, but one title has managed to buck that trend. Call of Duty: Modern Warfare 3 has topped $1 billion in worldwide sales. Amazingly, the pass the mark in just 16 days, and even broke the previous record held by the Avatar, which reached $1 billion in 17 days.
Activision CEO Bobby Kotick said:
Modern Warfare 3, and other games by us, have a much broader appeal than they have had in the past, with the social nature of the game offering a different type of interactive experience that has not existed before. As the number of new game consoles has expanded, along with the audience, it’s capturing a new audience that in the past has not considered playing video games.
He also continued by giving praise to the game’s developer:
Really knowing the taste of your customers is something we do really well; we’ve had so much sustained success with this franchise because we continue to look at what the audience is interested in. We continually make sure we are delivering products that have audience appeal.
Do you think Call of Duty titles will ever be on the decline? Sounds off in the comment below.