Just Dance Phenomenon was Nothing Ubisoft Ever Anticipated

January 27, 2012Written by Alex Osborn

The Just Dance series has taken off like wildfire over the past couple of years, with the third installment selling boatloads ever since its launch last year. The sales figures, which have managed to rival some of the industry’s biggest franchises, make it one of this generation’s most popular titles.

According to Ubisoft CEO Yves Guillemot, speaking to MCV, the initial success of the Just Dance franchise took the publisher by surprise.

Initially, the level of success took us by surprise, yes. We didn’t expect it to become the phenomenon it did. However, we did anticipate that Just Dance 3 would be bigger than Just Dance 2, because we saw how the brand was growing and we didn’t see any slowdown.

The game continues to attract more and more people, no matter what kind of games they say they typically like to play. That growing audience helped us sell more than 25 million copies of the Just Dance franchise and has helped keep Just Dance 3 in the Top Five in sales since its launch.

The emerging popularity of motion gaming has certainly played a part in this game’s success, proving that the PlayStation Move remains a viable control option for certain games. If Guillemot is right, and the Just Dance franchise is showing no signs of slowing down, it doesn’t look like motion-controlled gaming is going anywhere for a while.