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Robert Bowling Forms New Next-Gen Studio, Robotoki

Just last month, Infinity Ward’s “creative strategist” Robert Bowling made the abrupt and shocking announcement that he was leaving the studio. At that time, we had no idea why the Call of Duty spokesman was parting ways with Activision, but a recent announcement regarding his future plans now make everything clear.

Bowling announced today that he is opening his own game development studio, named Robotoki. In an email to Game Informer, he shared his philosophy behind the new company and how he plans to approach game development in the future.

Robotoki is focused on being a developer development studio that just happens to make games. We are focused on our team first and everything else second, because I believe as an industry; we have a lot to learn on how to treat talent. While we continue to out stride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent.

The emphasis that Bowling appears to be placing on preserving the creative integrity of game developers is refreshing and likely birthed out of his frustrations from the lack of such within the strict guidelines of the Call of Duty franchise.

Robotoki’s first project will be revealed later this year and is set to release on next-gen consoles, PC, and mobile devices.

As a developer, our focus is on creating a universe first, experiences second, and game mechanics last. With focus being on universe, we aim to create experiences that transcend platforms and genres and allow our players to connect to our world, their characters, and gameplay via any medium (console, PC, or mobile).

Bowling went on to say that the studio will be completely self-funded and will only do business with those who wholeheartedly support that model. It is clear that allowing the creative vision of the team to come through is of the utmost importance to him. A website for the studio has just opened up and he is currently looking for talent to bring on board.