In surprising news, Starbreeze Studios revealed to their investors (translated by GameReactor) that PayDay 2 is already profitable due to the amount of pre-orders, one week before it actually releases:
Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct. Not only have we managed to deliver a desirable product in PayDay 2 but also executed a promotion that few companies of our size can. We now look forward to the royalty income that can secure the company’s development of its own IP in the future.
That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.
Here’s an 8 minute Heist walkthrough for PayDay 2:
PayDay 2 releases at retail and the PSN on August 13th in North America for $39.99, August 14th on the PSN in Europe, and August 16th at retail in Europe.
Does this news pretty much confirm a third PayDay? Let us know what you think in the comments below.