GameStop President Tony Bartel has revealed that less than half of GameStop’s customers know that they can trade in games at stores for cash or credit. Speaking to VentureBeat, he said:
The biggest opportunity with trades is awareness. Believe it or not, only 40 percent of the people who walk into a GameStop store today know that we accept trades of games.
That’s quite surprising to read considering that the trade-in service is one of the things that GameStop is known for. In the same article, Bartel mentioned that each year, GameStop sees $1.2 billion trade credit being spent on game-related products in its stores. Imagine the numbers if more people knew about trade-in offers. He further said:
Seventy percent of that trade credit goes right back into purchasing new games. We see it as an integral part of the entire video game ecosystem.
Bartel has said that GameStop will continue to raise awareness of its trade program. Not long ago, the retailer declared that even digital content hasn’t thrown the brick-and-mortar stores off since customers were physically purchasing digital content in stores.
Are you surprised that people don’t know much about trade in programs?