With Black Friday behind us, retail analytics firm InfoScout revealed their data from over 180,000 receipts, which includes purchases at Walmart, Target, Best Buy, GameStop, RadioShack, and more.
In terms of video game console sales, the Xbox One bundle with Assassin’s Creed Unity was the #1 seller, with the PlayStation 4 Grand Theft Auto V bundle in second at both Walmart and Target. According to InfoScout, 90% of consoles sold on Friday were bundled with a game, and 75% of InfoScout panelists said that bundled game was a big influence in their decision to buy.
Looking at overall market share for Black Friday, the Xbox One held 53%, with the PS4 in 2nd at 31% (which is a big improvement over the 15% PS4 saw last year). Rounding out the other consoles, the Xbox 360 was in 3rd with 9%, Wii U in 4th with 6%, and PS3 in 5th with 1%.
As for games, here’s InfoScout’s findings for the top 20 most-purchased titles (not bundled with hardware) on Black Friday, along with their market share:
- Madden NFL 15 – 8.4%
- Call of Duty: Advanced Warfare – 7.3%
- Skylanders Trap Team – 7.1%
- Disney Infinity 2.0 – 6.2%
- NBA 2K15 – 5.0%
- FIFA 15 – 4.8%
- Middle-earth: Shadow of Mordor – 4.8%
- Destiny – 4.4%
- Mario Kart 8 – 4.3%
- Just Dance 2015 – 3.9%
- Assassin’s Creed Rogue – 3.5%
- The LEGO Movie Videogame – 3.0%
- Far Cry 4 – 2.8%
- Disney Infinity Toy Box Starter Pack – 2.8%
- The Evil Within – 2.6%
- Pokemon Alpha Sapphire – 2.5%
- Grand Theft Auto V – 2.4%
- Halo: The Master Chief Collection – 1.9%
- Assassin’s Creed Unity – 1.8%
- Watch Dogs – 1.8%
The November 2014 NPD results are expected to be revealed on Thursday, December 11. Given how successful the Xbox One was after the price cut and on Black Friday, the PS4’s winning streak appears to be in jeopardy.
What did you buy on Black Friday?