Call of Duty: Black Ops 3 Sells $550 Million in First Three Days, Beats Advanced Warfare’s Opening

Calling it the “biggest entertainment launch of 2015,” Activision announced today that the three-day opening weekend for Call of Duty: Black Ops 3 saw more than $550 million in worldwide sales, according to sell-through estimates.

Beating out all other video game, movie, music, and book launches, Black Ops 3 set a new franchise record for engagement per player, with more than 75 million hours played online in its first three days. It also became the most streamed and most viewed game of any launch in 2015 on Twitch.

Additionally, digital sales nearly doubled over last year’s Advanced Warfare, retail sales were up “significantly” over both Advanced Warfare and Ghosts, it’s the most successful launch so far this year at GameStop, and it set a new record as the best-selling digital full game by units sold in its first day in PS4 history.

Activision Blizzard CEO Bobby Kotick said:

Call of Duty’s millions of passionate fans have shown us, yet again, the strength of their commitment to this enduring franchise. Call of Duty: Black Ops III is the biggest entertainment launch this year in any medium, and bigger than any theatrical opening weekend ever.

Adam Boyes, Sony Computer Entertainment America VP of Publisher and Developer Relations, added:

As we‘ve said from the start, PlayStation is the best place to play Call of Duty, and this record-breaking launch shows how true this statement is. Black Ops III is the biggest launch of the year so far, and the PlayStation Nation is ready. We’re proud to call PlayStation the home of Call of Duty and look forward to supporting our community with DLC map pack content first.

Have you picked up Black Ops 3?