An NPD Group report reveals that Call of Duty, Minecraft and Mario Brothers are some of the most popular brands among kids in the USA. The US Kids License Report tracked dollar sales of licensed products that take the highest share among kids aged 2-14, and found that video games alone claimed 27 percent of sales among boys aged 10-14, with the share increasing “substantially” among girls as they grow older.
Here are the top 10 licenses (in alphabetical order) among kids in the US market alongside industry:
- Batman (clothing)
- Call of Duty (video games)
- Disney Frozen (toys)
- Mario Brothers (video games)
- Mickey & Friends (clothing)
- Minecraft (video games)
- Paw Patrol (toys)
- Pokemon (video games)
- Star Wars (toys)
- Teenage Mutant Ninja Turtles (toys)
NPD Group analyst Juli Lennett said:
While licenses remain important to kids throughout the phases of their youth, they are engaging with licenses in new and different ways as they get older, and simultaneously become more technologically mature. Technology in the form of video games, electronics, and mobile apps poses an opportunity to extend the life of a license among kids where it makes sense.
You can find the full report below.