Report: Digital Game Sales Make up for Nearly 50% of UK Games Market

When digital games first rolled out, many people didn’t buy their ability to ever replace the The console space in the UK is quickly becoming a digital space according to confidential digital data shown to

According to the information, the digital-to-physical split on some AAA console games now exceed 45% in the UK. That’s an incredibly large leap from last year, where the split was estimated somewhere between 15% and 25% depending on the game.

GfK data, which only counts physical sales, have showed that some games have sold below their predecessors. Games like Destiny 2, FIFA 18, Wolfenstein II, The Evil Within 2, Forza Motorsport 7, and Assassin’s Creed: Origins all seem to have undersold their predecessors when it comes to physical sales. However, according to, some of those games were up over their titles in sales due to the increased downloading.

Recently, EA announced that 36% of their PS4 and Xbox One sales are digital, up from 30% last year. Just speaking about FIFA 18 alone, the game is sold digitally 25% of the time, which is up from 16% last year. Madden digital sales are also up, and it wouldn’t be surprising to see that number continue to grow.

While this might not come as a big shock to most players now, it could be a potentially huge deal for physical retail stores. With companies like Microsoft and Sony willing to offer deals and discounts of their own and how easy it is to purchase a game from your own home, it’ll be interesting to watch how the rest of the world begins to buy video games.