Kevin Butler Hilariously Responds to New Zealand ‘Montage’ Advert

July 22, 2010 Written by Zak Islam

If your memory is excellent (or you just have an obsession with Kevin Butler’s PlayStation 3 marketing campaign adverts) then you’ll definitely remember his awesome “Montage” ad. Recently, a very similar advert appeared promoting New Zealand’s TV3.

Now, the VP of Only Does Everything has responded to the blatant rip-off of his awesomeness…

Before you read what the VP of practically everything has said, check out the New Zealand ad followed by the original Kevin Butler ad.



Here’s what Kevin Butler had to say which he posted on the PlayStation Blog:

“It’s been said that imitation’s the sincerest form of flattery. If so, color me flattered. However, I do have some constructive criticism for the work that I would like to share.

1. No title for your guy? VP of Big Bigness? PS3 Commercial Tribute Manager? Details, folks.

2. The TV3 version was completely lacking in PS3 video game footage. Clips from Uncharted 2, MAG, God of War 3, or even clips of our upcoming releases Killzone3 and Twisted Metal would have really added some epicness to the spot.

3. The beard. I think it should have been longer.

4. I did like the slow motion effect at the end on the guitar solo. Way to plus it out.

5. Two-color mylar confetti > rainbow paper confetti. Just sayin.

It’s clear to me that TV3 appreciates great advertising and I’d like to thank them for their efforts. In fact we’d like to help them out and make our ENTIRE LIBRARY OF COMMERCIALS available for them to copy in order to promote their programming. I only ask that TV3 doesn’t use our actual footage, but all future homages of this sort are now Kevin Butler sanctioned.

You might be asking, “What’s in it for you, KB?” Well, I asked that too, and here’s what I’ve come up with: I’d like TV3’s support in making the PS3 the OFFICIAL GAME CONSOLE OF NEW ZEALAND. I see this as the only way to make it right with the world. Our super hero team-up could bring the benefits of Incredible HD games, Blu-ray movies and the wealth of content available on the PlayStation Network to billions of New Zealanders. Only a total victory in that fine country will satisfy this situation. That, and a box set of Flight of The Conchords sent to the fine creative team in our marketing organization.

Let’s do this.

I await your reply via my Twitter account: @TheKevinButler”

I believe this warrants a new title for Kevin Butler: Vice President of Owning Channels Who Copy His Adverts. Don’t you think?