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Sony Goes Merchandise Crazy

April 7, 2009Written by Draisey


SCEE recently struck a big licensing deal with Target Entertainment, which will bring Sony Europe’s biggest IPs to consumer products, such as clothes, toys, and houseware. SCEE’s licensing & peripherals manager, Stephanie Freeman, states:

“Many of Sony Computer Entertainment’s first party software titles and characters are now recognised by millions of people around the world – from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet. We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment Group has the vibrancy and experience to help us do this successfully.”

Helen Howells, Target’s global brand director, also had this to say:

“To work with a brand like PlayStation, and its range of products, is a great opportunity for us. With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience.”

Hopefully Sony will also work to bring this merchandise to Japan and the U.S. as well. It’ll be exciting to see what kind of consumer products Target Entertainment will be able to bring to the table.