Sony Computer Entertainment America Inc. (SCEA) will offer fans the opportunity to play, create and share with the PLAYSTATION®3 (PS3™) computer entertainment system as well as benefit a global environmental charity during the Coachella Valley Music & Arts Festival (Coachella), April 17 – 19 in Indio, CA.
For this year’s Coachella, SCEA has aligned with Global Inheritance, who designs interactive environmental programs to educate and inspire the next generation of activists. SCEA will make a cash donation to Global Inheritance, once 1,000 text messages are received from festival attendees during each day of the three-day event. To participate, attendees will take a photo of a JAGTAG (a 2D barcode) located inside the PlayStation area with their cell phone, then forward that photo to 524824. They will then receive a multi-media message back from Sackboy™, of the highly original and innovative first-party title, LittleBigPlanet™. SCEA’s donation to Global Inheritance, a fellow partner of Coachella, will assist the charity’s efforts to make recycling and alternative energy more of a reality.*
SCEA is hosting a lounge called the “PlayStation® Oasis” which is an interactive getaway for fans to experience the multiple features of the PS3 system, including gaming, videos, photos, music, network and home entertainment. The PlayStation Oasis is complete with air-conditioning, lounge chairs and internet connectivity for attendees to check email, post photos or watch videos via the PS3 systems. To add to the ambiance, a custom-created playlist of Sony® Music Entertainment artists who are attending Coachella, such as Cage the Elephant (April 17th), will be playing in the background.
At the PlayStation Oasis, attendees will be able to navigate some of the unique levels in the highly original world of LittleBigPlanet™, test their knowledge of music and Coachella through custom-designed quizzes on the ever-popular Buzz!™, and try rescuing a princess on the new PlayStation®Network title Fat Princess™. They will also get to see sneak peek trailers of some of the most exciting titles to come to the PS3 system this year, including InFamous™ and Ratchet & Clank®Future: A Crack in Time. Additionally, attendees can experience floating through clouds and blowing flower petals on the revolutionary Flower™, swing through a virtual garden on PixelJunk®Eden or test their gaming skills on titles such as Crash Commando™.