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Activision Eyeing EA’s Sports Dominance


EA has long dominated the sports genre by securing multi-billion dollar deals with national sports leagues, but another large publisher is considering giving them some much needed competition. Michael Griffith, CEO of Activision Blizzard was asked in a recent interview whether his company would ever look into entering the Sports genre, and this is what he had to say.

“It certainly has the characteristics of a category that would be interesting to us, but we would have to convince ourselves that we could enter successfully, accomplish leadership and that we’d have something new and different to bring to the party.

Right now the barriers to entry there are pretty significant, but it is certainly the size of a category that we would be interested in.”

Activision Blizzard’s reasoning for making sports games is definitely sound, and if they can become leaders within the genre we’ll definitely end up massive improvements all around for everything from football to hockey.