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Pachter: Sony Will Cut PS3’s Price if Demand Does Not Pick Up


Notable industry analyst Michael Pachter recently announced new predictions regarding the big three consoles price points. Specifically, he noted that if U.S. sales do not pick up, Sony will be forced into cutting the PS3’s price, at or around $50, by October 1st.

“We think that the console manufacturers will therefore be forced to consider a price cut before year-end, with Sony cutting the PS3’s price by October 1.

Further, we do not think that Nintendo’s hardware forecast figures are achievable without a price cut, and we expect one around the same time as the PS3 price cut.

It is likely both manufacturers will cut by $50, with Sony making up any lack of increased demand with a software bundle.

We expect Microsoft to follow suit, giving us confidence that US software sales will grow later in the year, notwithstanding negative sales in the early part of the year.”

Would this be a good strategy for Sony? Or should they just release the PS3 Slim at a reduced price, and refer to it as a price cut?