THQ has been quickly growing in both size and popularity in the last few years. Unfortunately, even though they are becoming a fan favorite amongst gamers, sales and subsequently, revenue is taking a serious UFC-style beat down.
During a recent investor call, THQ reported that with the lack of comparable titles to last years hits Red Faction: Guerrilla and UFC: Undisputed 2009 they posted a net loss of $30.1 million. They also reported that despite UFC Undisputed 2010 being an established franchise and selling somewhat well, it still did not meet expectations, selling .2 million less then Undisputed 2009.
According to CEO Brian Farrell they were hoping UFC 2010 would of had a bigger impact and thus proving you shouldn’t put all your eggs in one basket.
We built our plans for growth in UFC this year.
Although it is just one title, it does look to have had an overall detrimental effect on THQ’s revenue stream. With THQ readying heavy-hitters such as Red Faction: Armageddon and Saints Row 3, they certainly have the chance of bouncing these figures back to the impressive levels they once were.