Madden NFL 13 has sold an impressive 900,000 units on its first day in stores, a 7% rise year-over-year on HD platforms. It also saw a 28% rise in day one online activity over NFL 12, setting a series record.
Andrew Wilson, Executive Vice President of EA Sports, said in a press release:
Madden NFL 13 is the most innovative entry the franchise has ever seen and we’re thrilled that fans have embraced it with such a huge first day. As we approach the kickoff of the NFL season next week, the football community is whetting their appetites by playing Madden NFL 13 in record numbers. With the combination of the cutting-edge Infinity Engine and new Connected Careers fans are truly getting their football fix with the best Madden NFL game ever.
Seong Ohm, Walmart SVP of Entertainment added:
It was a phenomenal first day for Madden NFL 13, and we have high expectations for this great game to be popular throughout the fall and into the holidays. We’re excited that our partnership with EA has helped deliver our customers unique access and content to this great game. There’s incredible demand for Madden NFL 13, and it’s easy to see why people are loving it.
Since the launch of Madden NFL 13 for EA Sports Season Ticket consumers on August 24th, there have been 665,464 total social interactions on Facebook and Twitter combined, with the game being mentioned on average every six seconds on Twitter.
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