Ubisoft Expects PS4/Xbox One to Have “Much Faster” Installed Base Than That of Previous Generations

November 18, 2013Written by Jason Dunning


With the PlayStation 4 setting a record with 1 million units sold in the first 24 hours, and the Xbox One likely to post big numbers when it releases this Friday, these next generations consoles are off to a fast start.

This is something that hasn’t escaped Tony Key, Senior VP of Sales and Marketing at Ubisoft, who told GI.Biz how successful they expect the new systems to be in the early run:

Our feeling is the installed base of these machines will be much faster to take hold than previous generations. In the first couple of years, we expect double the installed based of previous generations. […] The reason why is: the last cycle was longer, so there’s a lot of pent up demand.

One game notably missing from the PS4’s launch lineup is Watch Dogs, which was delayed until some time in 2014. Key discussed shifting Watch Dogs’ release date:

It’s heartbreaking to be so coveted for launch and not be able to deliver it at launch, but from a business perspective, it’s not a difficult decision to make. Watch Dogs is designed to be a long-term brand for Ubisoft. We won’t launch it until we know it’s equaling the vision it can achieve. … We’re playing the long game – and as a company, we know how important it is to get it right.

With Watch Dogs coming out later, Key believes that the game will see better sales than it normally would have, had it released this year.

Are you planning on buying a PS4 or Xbox One faster than you bought a PS3 or Xbox 360? Let us know in the comments below.