Adobe Report: Video Game Pre-Orders Up 24% Compared to Last Year
In a recent survey conducted by Adobe Digital Index based on consumer trends in the video game industry, they are reporting that video game pre-orders are up 24% compared to the same quarter last year, with revenue from those pre-orders up 33% year-over-year.
As you can see in the above slide, Call of Duty: Black Ops 3 is the most pre-ordered game of 2015 from June – August, followed by Fallout 4, Assassin’s Creed Syndicate, Halo 5: Guardians, and Rise of the Tomb Raider.
However, while numbers may be on the rise, the emotion most commonly associated with pre-orders is sadness at 33%. Right behind it are joy and admiration, each tied with 18%.
Additionally, the report says Metal Gear Solid V: The Phantom Pain’s day one pulled in $179 million on opening day, which is likely based on three million copies sold at $60 (Konami shipped three million copies at launch). This puts it far ahead of Avengers: Age of Ultron, which made $84 million on opening day.
Tamara Gaffney, Principal Analyst and Director at Adobe, said:
The gaming industry is a lot bigger than most marketers realize. These games get more social buzz on opening day than most movies do, and the revenue for one of the top games this year outdid the highest-grossing movie start [Harry Potter and the Deathly Hallows Part 2 with $91 million] by nearly double.
You can check out the full report by following the link below, with Adobe’s findings coming from consumer data comprising 4 billion+ global visits between 2014 and 2015 to various sites, as well as 20+ million engagements on platforms like Twitter, Facebook, Reddit, and YouTube.