Marvel doesn’t want developers to be shoehorned by current or former comic storylines. Marvel Games Creative Director Bill Rosemann told IGN that they want developers to have freedom in their storytelling. He also stressed that it’s important to allow creative teams to have the ability to craft their own spin on established characters.
“We want to give [developers] freedom to tell their story and we want to make it an original story,” said Rosemann. “We want to give our partners…freedom to look at all of Marvel history and to pick from what interests them. It’s a bit like we’re saying, ‘Hey you’re the chef, you’re going to make this meal. Here’s all of the ingredients. You pick the ingredients that you like and make a new meal.”
Marvel Games currently have four announced projects at the moment, which includes collaborations with Insomniac Games (Spider-Man), Capcom (Marvel vs. Capcom: Infinite), Telltale (Guardians of the Galaxy: The Telltale Series), and Crystal Dynamics (The Avengers project). It’s great to know that these talented developers will get the chance to see their own vision come to life instead of having to use somebody else’s creation entirely.
While video games are becoming a more important part of Marvel’s overall entertainment plan, Rosemann stated that they won’t fall into the mistake of trying to make movie tie-ins. “We’re not going to rush things,” said Rosemann. “We’re not going to get things out before they’re done. We’re also not going to try to do the very tricky balancing act of trying to make a game that adapts a movie and get it out in the same window as the movie.”