Konami has entered into an exclusive global partnership with London’s Fulham FC. The football club will now appear in Pro Evolution Soccer 2018, as all of the players have been body scanned in order to be faithfully recreated, but it’s not all about the game. PES 2018 will also appear on the back of the team’s kits, and will be the main sponsor for their youth team.
Check out the full announcement below:
KONAMI and Fulham have entered an exclusive agreement that will see the club perfectly recreated within the publisher’s forthcoming PES 2018. The full squad will be recreated in game with all kits and players to be perfectly replicated via Konami’s full body-scanning process, while KONAMI will also have an extensive presence within the club’s stadium, as part of the match day experience, and within the club’s progressive youth academy.
PES 2018 branding will feature on the back of the club’s new home, away, third and goalkeeping kits, and will be main sponsor of the Youth Team’s kit, showcasing the publisher’s support of the club’s enviable talent base. KONAMI and PES 2018 branding will also be prominent across the ad boards around the pitch and within branded areas inside the ground, and on ball boy kits on match days. KONAMI will also be taking over Fulham’s Family Zone area, with gaming set-ups showcasing the club’s inclusion in-game available for young fans to experience. PES 2018 will also be available in the club store and online eStore with an exclusive Fulham FC slipcase, and KONAMI is committed to working closely with the club’s online and social media teams to create cross-promotional campaigns including PES branding within match day team announcements and goal updates.
As one would expect, Fulham’s Chief Revenue Officer Casper Stylsvig was pleased with the news. “PES 2018 is seen as the definitive football title for home systems and mobile users, and we are delighted to be so well represented within such an illustrious game,” said Stylsvig. We also welcome Konami to Craven Cottage via its sponsorship commitments and as a new back of shirt partner for the first team and front of shirt partner for our exciting Youth Team squads.”
“Fulham is a club with an enviable heritage and a very bright future,” said Konami’s Senior Director of Brand and Business Development Jonas Lygaard. “It is a club that is on the cusp of very good things, with a policy that continues to nurture its youth prospects. Konami is extremely happy to be working closely with such a progressive club. We will enjoy having prominent branding position on match-days, making full use of the Family Zone, and are proud to be presented on the front of the Youth Team’s kits, as well as a key sponsor to the first XI.”
Pro Evolution Soccer 2018 is set to release September 14 for PlayStation 4, PC, Xbox One and last-gen consoles.