The majority of GTA 6 fans believe that its price will be higher than $70, and they’re putting their money on it. This effectively means that many are bracing for Rockstar to announce that the game will cost $79.99, the same cost as Nintendo’s Mario Kart World in 2025. At that time, there were concerns from PS5 owners that this would raise the industry standard cost for games from $70 to $80, and those concerns remain very much valid as we approach Grand Theft Auto VI’s delayed release date of November 19. But since then, a lot of developers and publishers have backed off the increase to $80. Rumors last year that Grand Theft Auto 6 would cost closer to $90 and $100 have softened over the past few months, though some still fear the game could release at those price points (and that many would be willing to stomach it).
Majority believe the GTA 6 price will be higher than normal
A shocking 61% believe that the price for GTA 6 on PS5 will be “more than $70,” according to a bet on Kalshi that has over $400,000 in the pot (as of March 25).
The full spread for the bet shows how contentious its price tag has become. While more than 95% think that its base price will be more than $60, which is as about as safe of a prediction as you can get, a notable percentage of betters (29%) believe it will cost more than $80 (which effectively translates to a possible $89.99). Meanwhile, only 6% are betting that it will cost more than $90 and interestingly a higher percentage (11%) are shooting for the moon and think that it will go over the $100 mark.
Looking at the history for the bet, which started in February 2025, it was largely predicted that GTA 6 would be closer to the $80 price point; that is, until the beginning of 2026. From then to March 24, the forecast for its base price has declined to $73.4 as more people have put their money on the game costing closer to $70.
This comes off an late March interview that Strauss Zelnick, CEO of Take-Two Interactive, had with The Game Business where he discussed the potential of adding advertising as a monetization strategy in games. He said that it’s “very difficult for me to believe that we would want to have interstitial advertising in a game that someone paid 70 or 80 bucks for.” While this doesn’t outright confirm the price for GTA 6, given that Zelnick is speaking more broadly about the industry, many are looking at this response as a suggestion that it will be closer to the $70 to $80 standard for a triple-A release.
Given that the game has been in production for roughly 8 years and that development costs have risen in that time partly due to inflation, Rockstar would be justified in making the standard edition for GTA 6 cost $80 upfront. If there’s any game that could reasonably come out at the same price point as Mario Kart World and The Legend of Zelda: Tears of the Kingdom on Nintendo Switch 2, it’s this one. Take-Two Interactive is also known for pushing the bounds for microtransactions and other monetization schemes, notably in their catalog of sports titles. Anyone who wants to buy the game at a lower price can wait for a sale.
That said, Rockstar has many reasons to keep the game at $70, if just to avoid the controversy around the $80 price point. The deluxe and collector’s editions for GTA 6 will likely be near the $100 mark anyway, and we can only expect that its version of GTA Online will continue to rake in money as a live service. Keeping the barrier of entry on the lower end would get more players into the online mode sooner.
