EA: Tiger Scandal Didn’t Send Sales Into The Sand
EA Sports President Peter Moore has stated that the recent scandal surrounding Tiger Woods‘ personal life did not affect sales of the PGA Tour titles. Moore stated that the golfer is “very important” to the business.
In an interview with GameSpot, Peter Moore explained how Woods’ recent problems has had no negative impact on the sales of his golfing series.
We haven’t seen an impact. We looked at December sales and then we looked at the year as a whole. The situation with Tiger unfortunately happened over the Thanksgiving holiday going into the holiday selling period, but there was no degradation of sales we could see. Overall franchise sales for calendar year ‘09 were better than ‘08.
Like all golf fans and people involved in the business that is Tiger Woods, we wish him the best with some of the challenges he’s going through with his family right now, and we give him the privacy he asked for as regards his indefinite leave from golf. But we also hope to see him back on the course as soon as possible.
Moore also explained how Woods is important to the golfing business:
He’s very important to the business of golf, and those that rely upon him are very eager to see him back. But it’s going to be his call when he comes back
Tiger Woods PGA Tour ‘11 was announced recently–it will be arriving in the summer.