Muffling Tiger Woods Propels PGA Tour 12 to Sales Victory
For the first time in history, EA Sports launched a Tiger Woods PGA Tour title that didn’t include a giant picture of Tiger Woods along with his name in big letters on the cover. Instead, the golf simulation series added and showcased The Masters, a golf tournament unlike any other. Was this a smart move by EA following the Tiger Woods news explosion just a few months ago, or has it cost them potential customers?
According to Electronic Arts, Tiger Woods PGA Tour 12: The Masters has managed to sell more units in its first seven days than any of the previous 14 titles in the series’ history. Sales tallied added up to around 225,000, a surprising launch total for the genre. Included in the announcement were some interested milestone statistics, which you can read below.
– More than 7 million games played on all courses.
– On consoles, fans played the equivalent of 2,515 PGA TOUR seasons in online tournaments.
– Over 184 million golf shots taken, 1.5 million achievements and trophies unlocked and 12 million course mastery objectives completed.
This year’s Masters tournament was simply spectacular, with the leader, Rory McIlroy, falling in the final round after a huge four-up lead. Several players battled in the final stretch, with Charl Schwartzel eventually coming on top. The tournament caught a lot of attention, so chances are plenty of people rushed out to pick up a copy of the latest Tiger Woods PGA Tour because of the media attention, but there’s always the off-chance that Tiger Woods was simply holding back sales.