“Big TV and Online” Marketing Push Set for DCUO as PC User Numbers Rocket
After launching as Sony Online Entertainment’s “fastest selling game ever“, DC Universe Online seemed to quickly fall out of the limelight, with the supposedly $50 million game never truly becoming the huge MMO many hoped. In response to the flagging sales, SOE relaunched the game as an entirely free-to-play MMO two days ago, and it seems to have paid off.
John Smedley, President of Sony Online Entertainment, announced on his twitter that the game is now a huge hit on PC, and that a major advertising campaign is set to launch later this month:
Wow. Over 120k PC registrations in 2 days for DCUO PC. 4x concurrent increase. Big TV and online campaign coming later in November.
The recent move to F2P and the upcoming campaign will surely drive more success on both the PC and PS3 versions of DCUO, but it would be interesting to know just how many of the players are actually making SOE a profit.
Have you started playing DCUO now that it’s free? Let us know in the comments below.