Xbox Beats out PlayStation on Google, Bing 2011 Searches
With many consumers unable to really tell the difference between this generation’s HD consoles, strong brand recognition is vital to Microsoft and Sony’s success. While the PlayStation brand was once the strongest in the gaming world, it has suffered in recent years, while the Xbox brand has grown.
According to recently released figures from Bing, “Xbox was the most searched consumer electronics product of the year on Bing, beating out PlayStation and Wii as the favorite games console of the year.” PlayStation was the third most searched for consumer electronics product, while the Wii trailed at six.
- iPhone 5
- iPad 2
- Windows Phone 7
- Macbook Pro
With Google, the figures are more open as Google Trends shows a more in-depth look at searches:
With Xbox in red, and PlayStation in blue, it’s clear there are more searched for the Xbox, with the spike in PlayStation searches only caused by the hack of the PlayStation Network.
Why do you think more people are searching for Xbox more than PlayStation? Let us know in the comments below.