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Sony: “New IP is the Lifeblood of the Industry”, Doesn’t Have to be Linked to New Console Cycles

August 2, 2012 Written by Sebastian Moss

Whatever you say about Sony’s non-stop PSN maintenance, or their awful Vita support, one thing is for sure – they have invested heavily in new IPs (franchises) throughout this gen. Sony Computer Entertainment’s UK boss has explained why the company have ensured that they don’t just develop sequels, saying that “new IP is the lifeblood of the industry”.

Fergal Gara told MCV:

New IP is the lifeblood of the industry and I don’t think that is limited to a current generation cycle anyway. It’s not a conversation I’ve had but I don’t see any immediate reason why, just like Gran Turismo, you don’t go from platform to platform and keep on going.

When you launch a new IP it doesn’t have to be when you’ve got a brand new console. We’ve got to keep the new IP going. For me, what’s most impressive about the new IP here this week has been the diversity of it, the fact that it’s appealing to different consumer groups, radically different consumer groups. Take Beyond and Book of Spells, they could hardly be farther apart. Also, many of what we presented at E3 makes the best of our broad strength – handheld, console, motion gaming– it’s a really interesting hybrid of all the bits coming together so that’s exciting and that’s what we should do as a format holder. We want to be and we are dedicated to being a broad church. That’s what we are and that’s particularly important being fairly well on in the life cycle of the home consoles – embracing both your core audience and the people who can still come into that.

With ambitious titles like The Last of Us and Beyond: Two Souls coming at the tail end of the year, it’s clear that Sony has supported new IP this late in the console cycle, which is particularly rare to see.

What’s your favorite new IP of this gen? Let us know in the comment below.

[Via]