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Ex-Call of Duty Director Says the US Military Should Take Notes From Game Marketing for Unpopular Ideas

October 5, 2014 Written by Zarmena Khan

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Ex-Call of Duty director, Dave Anthony, has been making headlines on various news sites throughout the weekend for his remarks about video game marketing that some believe have been taken out of context while others believe are honest and chilling to note. 

Anthony told a think-tank forum in Washington last week that the US military should take notes from video game marketing strategies when it comes to unpopular ideas or national security solutions that they’re not sure how the public will react to. While the context of the talk is important to note, it is perhaps Anthony’s word choice and his specific comments pertaining to the video games industry that are of interest to us as gamers, including those outside of the US:

When we have a new product that has elements that we’re not sure how people will respond to, what do we do as a corporation? We market it, and we market it as much as we can – so that whether people like it or not, we do all the things we can to essentially brainwash people into liking it before it actually comes out. 

It’s not surprising that video game companies market new ideas through an abundances of press releases, trailers, and other promotional strategies. But for some reason, it is indeed chilling to read someone actually admit it in that way.

What do our readers think of this?

[Source: AtlanticCouncil (YouTube), Businessweek]