Bandai Namco and Dontnod Team Up for a New Narrative Adventure IP
It has been revealed that Bandai Namco and Dontnod are teaming up to create a new narrative adventure IP. Dontnod has stated that this new title (teaser art shown above) will not affect the development of Life is Strange 2. The name of this new IP and more information will be revealed in 2018.
For now, though, we can read a bit more about the partnership thanks to MCV:
“We want [new IPs] to make up 50 per cent of our business, and we’re achieving this by developing long-term partnerships with a few studios,” Hervé Hoerdt, VP of marketing and digital told MCV.
“The first visible part of this was Little Nightmares, and we’ve been extremely happy [with it], but this is only the start of something. We also recently released Get Even, and now we’re very happy to partner with Dontnod.
“Dontnod was a kind of rough diamond – very much a rising star, I would say – and with the success of Life is Strange, it’s the first big player in terms of quality business model, vision, and we think that’s a good strategy that fits. It was the right moment, so we decided to partner [with them].”
This new game is going to take place in a fictional U.S. city, which is also explained:
“It will be located in a fictional place in the US because we think that today, to establish a new brand with a western audience, it helps to win with the US market, so part of the choice [in setting] is having this global worldwide audience in mind.
“Obviously, the UK benefits from this, which also helps in [broadening the audience, so this is very important. It’s a completely new story, new characters and everything.
Keep on the lookout for more information on this exciting new partnership as it comes in.