NPD Reveals Star Wars Battlefront II’s Physical Sales in the US Were “Disappointing” During November
We’re still awaiting NPD Group’s November physical sales data but Wall Street Journal’s Sarah E. Needleman reports that Electronic Arts saw a disappointing month of sales for Star Wars Battlefront II. Although NPD figures exclude digital downloads and international sales, the drop in physical sales has been quite significant not just in the US but in the UK as well, where sales were down 61 percent during the first week compared to the original.
US console video game sales rose 9% in November from a year ago to $842M, led by Activision’s new “Call of Duty: WWII” with 4.4M units sold, according to NPD. But it was a disappointing month for Electronic Arts, whose high-profile “Star Wars Battlefront II,” which debuted about two weeks later, sold just 882,000 units, the research firm estimates.
However, Wedbush Securities believes it’s not all doom and gloom for the game, which has been the subject of controversy surrounding loot boxes and microtransactions.
We believe that the loyalty of the Star Wars fanbase, the game’s appeal as a holiday gift, and the release of “Star Wars: The Last Jedi” on December 15 will result in sales of the game bouncing back.
We’ll share the full NPD report with our readers as soon as it’s released.
[Source: Sarah E. Needleman (Twitter)]