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Atari Gets Cold Feet About E3

May 12, 2009Written by Richard Allen

atariAtari the team bringing, Ghostbusters: The Video Game has announced they will not be attending E3.  This comes as a big surprise considering the visibility of Ghostbusters and E3 just being a few weeks away.

Officially Atari has played this off as being apart of a larger strategy, but it’s hard not to assume somewhere finances have something to do with this.

“Atari has made the proactive decision to attend but not exhibit at this year’s E3 event. Although we feel E3 benefits the entire games business, we are very focused around other selling and marketing initiatives for our upcoming Ghostbusters, Champions Online and other to be announced titles.”

– Atari PR representitive

E3 is about the most important event in the industry.  Why do you think they pulled out?