To promote the release of TRANSFORMERS: REVENGE OF THE FALLEN, Paramount Pictures International (PPI) and Sony Computer Entertainment Europe (SCEE) today announced the release of a selection of Transformers merchandise, available exclusively through a virtual treasure hunt in Home.
A variety of T-Shirts and a unique ‘Autobot Trophy’ will be rewarded to residents who embark on the ‘Transformers Quest’. This activity continues PPI’s commitment to take innovative film marketing within online virtual communities to the next level. TRANSFORMERS: REVENGE OF THE FALLEN, directed by Michael Bay, is due to release internationally on June 24th this year.
Starting today, Home residents can begin the quest by finding the Transformers theatrical poster, placed at a few points throughout the public spaces in Home. Another will succeed this poster and targeting it will launch the first in a series of games that will be released over the coming days and weeks. The completion of each game will deliver a unique voucher code, which can be redeemed for an exclusive piece of Transformers merchandise. More information about the game can be found on the PlayStation EU Forum.
Home residents can already watch the TRANSFORMERS: REVENGE OF THE FALLEN trailer in the Home Cinema and this treasure hunt will take Transformers to all corners of PlayStation Home.
Both companies are again working with marketing agency, The Picture Production Company (PPC), heavily experienced in film promotion and marketing within virtual worlds and across the wider social web, on strategic direction, original content production and promotion.
Home is a 3D social gaming community that allows PLAYSTATION®3 users to meet, chat, plan, and launch into games together. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop, watch videos and attend special events.