DJ Hero Gets Ridiculous U.K. Pricing


Just when we thought European pricing couldn’t get any worse, Activision has decided to jack up the cost of DJ Hero to an unprecedented level.

Just as an example, the Guitar Hero: World Tour package (including the guitar peripheral and game) cost 70 GPB. DJ Hero on the other hand has a suggested GBP of 107.99, which translates over to $177.96 here in the States. Oh, and to make matters worse, DJ Hero will actually retail in the U.S. for $120.

How’s that for a markup?