In a move that not only seems slimy and unquestionably profitable, SCEE has allowed advertising agency Double Fusion to inject their presence into the popular PSN title. CEO Jonathan Epstein from Double Fusion gave the following reasons for putting advertisements into the game’s loading screens.
“By introducing high-resolution dynamic video ads into WipEout HD, Double Fusion is responding to advertiser demand and offering an engaging ad format while pushing in-game ad innovation to a new level.
The title is one of the most popular and visually stunning available on the PlayStation Network and a perfect vehicle to connect advertisers to a captivated audience. It comes as no surprise that advertisers have already signed up for WipEout HD even before the launch of the new video ad units in the game.”
No word yet on whether SCEE plans to share the additional revenue with current Wipeout HD owners, or give future Wipeout HD owners a slight price break.