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Ubisoft Executive has Blunt Advice for Other Devs


In a recent interview, Yannis Mallat, CEO of Ubisoft Montreal and Ubisoft Toronto talked about how in the current video game market, there is no room for average or sub-par games. With mega-titles such as Modern Warfare 2, Assassin’s Creed 2, Tekken 6, Ratchet and Clank: A Crack in Time, Lego Rock Band and The Saboteur, his words may have some proof behind them.

“It would certainly be too pretentious of me to try to predict the future. But I can certainly say there is no room any more for average or bad games, but there is still a lot of room for awesome games, and that’s what Assassin’s Creed is.

Mallat then went on to answer a question regarding the enormity of the Assassin’s Creed name. Could it match the popularity Modern Warfare 2 is generating?

“It is possible, absolutely. Assassin’s Creed is already the fastest selling new IP, two years ago, and that’s good.

Is Assassin’s Creed going to be the biggest brand or name in the video game industry? I certainly hope so, and I would say we’re doing everything we can so that it happens.”

Does Mallat’s ‘advice’ have some substance behind them? Post your thoughts and feelings in the comments section below.

Assassin’s Creed 2 is releasing November 20th for the PS3. Modern Warfare 2 is hitting stores shelves November 10th.