EA Plans to Give Call of Duty Serious “Competition for the First Time”

September 3, 2011Written by Alex Osborn

EA sure knows how to build attention for their game. By essentially declaring war on the most popular franchise in the industry, the studio has captured the attention of the entire gaming community. It looks like EA’s Labels boss Frank Gibeau is at it again, this time claiming the reason that the Call of Duty franchise has found so much success over the past few years is due to a lack of competition.

We don’t take things lightly. If we’re going to go after a category, we intend to lead. We have a very big competitor there but they’re going to get some competition this Christmas for the first time in a long time.

We’re all in. We’re going for it. How you measure victory, I don’t know. What I’m curious about is how the game is going to finish from a quality standpoint – I think it’s going to be great.

He went on to further hammer the point, explicitly stating that Battlefield aims to take down the Call of Duty franchise by chipping away at its audience.

We’re going to take share from them and I think we’re going to grow the business significantly. We’re going to give them competition for the first time that they haven’t had.

We like to think that we’ve got a pretty powerful game offer with the technology base that is brand new, next generation and should set new standards for what happens in FPS. We’re excited about and we’re really proud of the Battlefield 3 game. It’s coming together very well and the quality and technology is something that you can just see on screen. The DICE guys have the pedigree of building some spectacular games.

This Christmas we’re definitely going to take market share in the FPS category from those guys. Customers like competition, they like these kind of heavyweight fights so we’re going for it.

Well there you have it. EA is throwing down the gauntlet. Activision, consider yourself warned.