The ESA announced today that Los Angeles will remain as the home of the prominent video game expo through 2015. The dates for E3 2013 were also revealed as part of the announcement: next year’s show will occur on June 11-13, 2013.
The organization had considered moving E3 elsewhere mostly due to issues related to the construction of new football stadium Farmer’s Field, which would impact the ability of attendees to navigate the trade show. However, the ESA has worked together with the city and AEG (a sports and entertainment presentation company supporting Farmer’s Field) on a deal to keep E3 in the city for the next three years.
ESA CEO Michael D. Gallagher said the following about the agreement:
We are proud to partner with Los Angeles for another three years. The City serves as a strong backdrop for the video game industry’s biggest announcements and we look forward to remaining in LA. Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG.
This year, E3 generated $40 million in revenue for the city of Los Angeles.
