Vita Firmware Now Locks Memory Cards

A poster at popular internet discussion forum NeoGAF has unearthed some news that Vita owners might find somewhat troublesome.  The newest firmware update puts the system’s memory cards under even more strict lock and key.  The message reads:

The memory card inserted in your system is linked with the following Sony Entertainment Network account.

[account name]

To use the memory card with your PS Vita system you must format the memory card.

If you format the memory card, all data on the memory card will be deleted.

[Cancel] [Format]

Previously, memory cards and systems were tied to one PSN account, but you could change between accounts without having to reformat your memory card and therefore lose all of your data. Now, that is not possible.

The poster’s own screenshot is here (click for larger image)

How do you feel about all of this? It seems to make a memory card price drop seem less likely than ever, now that demand has been artificially increased. Does that matter to you? Sound off in the comments below.