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Watch the Audience Go Crazy When PS4 #NoDRM, No Authentication is Announced

I have watched every single E3 press conference since the show began, and not once have I heard a crowd roar and chant like this. This is easily the biggest reaction ever, during the biggest annual event in gaming.

The important thing to note is that Sony didn’t announce that they were doing something new, they simple said they are doing what they are always doing, and that caused such a fantastic reaction.

Perhaps Microsoft should think about that.