EA Label’s president Frank Gibeau has said that the publisher wants to stop being ‘hated’ by consumers.
He told the BBC, when discussing the fact that EA was the first and only company to be voted the ‘Worst Company in America’ twice, that “that type of feedback is disappointing personally for people inside of EA because we love our company and the games that we make.”
We’re in the business of entertaining and exciting people, and when our business policies get in the way of that and we hear this reaction and see this feedback we have to take note of it. We’re not tone deaf.
EA recently eliminated its Online Pass program which required gamers to pay a fee to go online with used games, which will certainly go a long way to making people love the company. Another move sure to gain people’s affections were the E3 announcements of Mirror’s Edge 2 and Star Wars Battlefront.
However, what will be crucial to consumers is whether EA decides to block used games on the Xbox One, with not only an Online Pass but a full on game pass. So far the publisher, like all others, have been quiet about how they’re going to handle Microsoft’s restrictions.