Activision Blizzard “Very Happy” With Destiny 2 Performance So Far
Don’t expect Destiny to be taking a backseat to Activision’s other franchises. During their Q3 2017 earnings call, Activision Blizzard’s Eric Hirshberg talked about how happy they were with the sequel’s performance, and laid down some impressive stats. He also reiterated that they have “multiple AAA teams developing content for Destiny.”
“We’re very happy with the performance of Destiny 2 thus far,” revealed Activision Blizzard’s Eric Hirshberg (transcription via Seeking Alpha). “With just a month of sales, it’s already, as Coddy mentioned, the bestselling console game of the year-to-date in the United States. But beyond that we’ve also improved on pretty much all the other important metrics that we look at.” Hirshberg went on to mention that Destiny 2 is already ahead of the original game in “total consumer spend,” and that players hours spent in-game reached a new franchise record. “We also have a very strong attach rate to the Expansion Pass, which we think is a great indication of our fans’ ongoing commitment to engagement with the franchise.”
Hirshberg later went on to detail what to expect from Destiny 2‘s first expansion, and talked about the momentum that the recent launch on PC added towards Destiny 2 sales:
So we know our fans wanted a game with a great engaging story, with great characters and a more accessible experience overall. And we think we lived up to their high expectations on those measures. And we also know that our fans are already hungry for more. And as I’ve said on past calls, we now have not just Bungie but multiple AAA teams developing content for Destiny and we’re planning on having more content than ever before to support Destiny 2, starting with the first expansion that’s coming on December 5.
And also, we launched Destiny on PC, which we expect to open up new geographies where we think Destiny is going to be really well received. So we’ve got events coming, we’ve got compelling in-game content coming, we’ve got strong marketing and events planned through the holidays, so we’ve got good momentum there.
Activision is certainly still bullish on Destiny, and we’ll only see more content from them going forward.
[Source: Seeking Alpha]