Warframe has been nothing short of a success story for Digital Extremes. The free-to-play third-person shooter, which launched in 2013, received mixed reviews upon release but five years on, it continues to attract millions of players and has its own dedicated annual convention.
However, no one wanted to publish Warframe when it was initially pitched. This revelation comes from Digital Extremes’ VP of publishing, Meridith Braun, who told MCV that the game was turned down by “a lot” of major free-to-play publishers.
“We were super nervous after being turned down by a lot of the large free-to-play publishers,” she said without revealing any names. “We were hoping someone would help us publish this originally, and when they didn’t see that this could be a successful product, we ultimately decided to just do this on our own.”
While those publishers may be regretting their decision now, Digital Extremes certainly isn’t. Braun says that self-publishing allowed the studio to avoid “cookie cutter” publishing.
“Because it’s a co-op game and not PvP, there isn’t that immediate adversarial stance from the players,” Braun explained. “It’s more about all coming together and making Warframe great together, and that’s how we treat it.”
For more on Warframe, check out our recent coverage from TennoCon 2018.
No One Anticipated Warframe Success, According to Digital Extremes